Although some are arguing that Google's recent purchase of Nest's smart thermostat is nothing more than business diversification in a world fast-approaching advertising saturation, others are worried that this will allow "the search giant will use the Internet-connected home device to gather more information about them.
[...] even anonymous data would give Google an invaluable glimpse into our daily lives.
And that information could potentially be paired with online movements, making the worlds most powerful search engine that much more powerful for its ability to ever-more-precisely target advertising.
Tweeted Ryan Block, vice president of product at AOL: With Nests built-in sensors now Google knows when youre home, what rooms youre in, and when youre out. Just FYI.
Concern over privacy may not be the prevailing sentiment about Googles deal to buy Nest Labs. But privacy advocates say consumers who are worried are not overreacting.
People should be wary of how much intelligence Google will be able to suck up and analyze once it completes the purchase of Nest Labs, said Jeffrey Chester, executive director of the Center for Digital Democracy.
Consumers should insist Google start making their mortgage or rent payments, given all the data the company plans to sweep up from everyones homes, Chester said. A few billion is digital chump change for the key to unlock more of our personal information. By linking together our mobile, video, search, while driving, in-store and now at-home data, Google wants to become an invisible but all-seeing new member of the family.
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