Time Warner CEO: the Piracy Records of 'Game of Thrones' Are 'Better Than An Emmy'

#Television

Tue, Aug 13th, 2013 20:00 by capnasty NEWS

Reportedly, Time Warner CEO Jeff Bewkes is quoted as stating that with Game of Thrones being ranked as the most pirated show in the world, to him that's "better than an Emmy."

The much-discussed fantasy series is HBO’s most popular, and “if you go to people who are watching it without subs, it’s a tremendous word-of-mouth thing,” the exec told investors. “We’ve been dealing with this for 20, 30 years?people sharing subs, running wires down the backs of apartment buildings. Our experience is that it leads to more paying subs. I think you’re right that Game of Thrones is the most pirated show in the world,” he said. “That’s better than an Emmy.” [AdWeek]

The point he’s making here is a good one. The type of people who pirate shows like Game of Thrones are also, generally speaking, the type of web-savvy individuals who rave about it on Twitter and message boards, and make mashups and all kinds of other fan-created content related to the show, which serves as free publicity for HBO when it all gets posted and discussed on sites devoted to television and/or web culture (UPROXX, The Culture of What’s Buzzing). As a result of all that, more people who want to see what everyone’s talking about, but have money to burn or are just less-inclined to pirate shows online, will sign up for a subscription. So, basically, having the most pirated show means generating the most of this kind of buzz, which probably does do more to increase subscriptions than winning a single Emmy.

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