Reportedly, hipster's love for the facial hair has not only helped make a scruff acceptable in the workplace, but is also hitting hard the bottom line of the razor blade industry.
With Gillette maker Procter & Gamble (PG) complaining that razor sales are falling in developed countries and Schick parent company Energizer (ENR) bemoaning a 10% drop in razor sales in the past year alone, Bloomberg Businessweek posits that the source of these woes is the whiskered face of Hipster America.
Slowly replacing the hippie as the target of scorn for things other Americans don't like or understand, hipsters and their elaborate facial hair have fallen right in the cross hairs of international market research firm Euromonitor. The group says hipsters have helped create a "vogue for stubble" and a "growing acceptance of the unshaven look in the workplace" that is dragging down razor sales that relatively "nonhairy" China can't compensate for.
But is it really the fault of some kung-fu marathon-watching, "Super Mario Bros. 2"-playing, bourbon-aged-beer-drinking bogeyman? Or is the real culprit staring right into razor-making conglomerates' shaving mirror?
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