Talk about interactive advertising: anyone approaching the Coke Zero machine would be given the chance to win tickets to the new James Bond movie Skyfall if they could get to another part of the railway station in 70 seconds. The real fun starts with the planned obstacles. Will this mean we'll get to see Bond suck back a couple of Coke Zeros rather than his usual Martinis?
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
|Sex Is No Accident|
|Doyle Partners' Tape Typography|
|"Outdoor advertising companies would have you believe that cities can’t actually afford to buy back their public space."|
|Driving Underwater With Sharks on a #Volkswagen Beetle #VWSharkWeek|
|Trim the bush to make the tree look taller!|
|“I don't know if this is going to be the smartest or the stupidest thing I'm ever gonna do.”|
|“My son died here.”|
|The (Very Scary) People of Public Transit|
|Fake Name Generator|
|“Canada is warming at twice the global average.”|
|How to Avoid Jury Duty|
|CaptchaTweet: Write Tweets in Captcha Form|
|“Airbus says his company already has the technology to fly passenger planes without pilots at all.”|
|Recycled Vacuum Lamps|
|If Sir David Attenborough Restored Vintage Toys|
|“Cheap fakes' are the new fake news.” #DeepFakes|
|Pat the Zombie: A Cruel Adult Spoof of 'Pat the Bunny'|