The USMA is a wooden clock that has no face and delivers time information entirely via sound. It actually sounds like a small-town church-bell, probably as an incentive to slow down and smell the metaphorical roses.
In Portugal, the urban population keeps growing year after year, in accordance to the world tendency for desertification of the rural space.
In the urban space, the pace is increasingly fast because time is money and every second counts.
USMA is a clock without a visual interface, resorting only to sound to mark the passage of time.
The sound of the church bell is the clock hand which intends to bring home the rural experience with the definite goal of giving a new rhythm to city life.
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