As I entered the subway this morning I grabbed my usual copy of what I thought was the Metro only to be greeted by some really weird headlines. Took me a moment to realize that I was reading the very first copy of The Onion, now being freely distributed in Toronto.
Begun in 1988 at the University of Wisconsin-Madison, the paper has expanded to 14 cities, large and small from New York to Chicago, Austin, Texas, to Ann Arbor, Michigan.
This is the first time The Onion is publishing outside the United States, and Steve Hannah, president and CEO of Onion, Inc., calls it the ideal fit.
With a 7.5 million online audience for The Onion, Toronto consistently ranks among the top five cities for overall web traffic.
"It's an obvious choice," said Hannah in a telephone interview. "Toronto is a cosmopolitan, sophisticated, hip, cool town. It's a music town. The film festival, we've been covering it for years."
Toronto just got a little cooler.
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