As I entered the subway this morning I grabbed my usual copy of what I thought was the Metro only to be greeted by some really weird headlines. Took me a moment to realize that I was reading the very first copy of The Onion, now being freely distributed in Toronto.
Begun in 1988 at the University of Wisconsin-Madison, the paper has expanded to 14 cities, large and small from New York to Chicago, Austin, Texas, to Ann Arbor, Michigan.
This is the first time The Onion is publishing outside the United States, and Steve Hannah, president and CEO of Onion, Inc., calls it the ideal fit.
With a 7.5 million online audience for The Onion, Toronto consistently ranks among the top five cities for overall web traffic.
"It's an obvious choice," said Hannah in a telephone interview. "Toronto is a cosmopolitan, sophisticated, hip, cool town. It's a music town. The film festival, we've been covering it for years."
Toronto just got a little cooler.
|Evolution of the Hipster|
|We Meet Again #StarWars|
|The Al-Qaeda Tumblr Blog|
|Romney's 'Binder Full of Women' Goes Viral|
|Ship hits ice and then sinks.|
|Folding Laundry Without Arms or Legs|
|CaptchaTweet: Write Tweets in Captcha Form|
|“A short cut through spacetime allowing for travel over cosmic scale distances in a short period.”|
|How to Avoid Jury Duty|
|“If you fell asleep in 1945 and woke up in 2018 you would not recognize the world around you.”|
|“Reliably bottling up miniature stars, inside complex machines on Earth, demands otherworldly amounts of patience.”|
|Facebook, Twitter Users Could Face Insurance Hikes|
|Recycled Vacuum Lamps|
|Fake Name Generator|
|“Huge privacy violations have become commonplace.”|
|The (Very Scary) People of Public Transit|
|Creepstream: Looking at Insecure Camera Feeds From Around the World|