Hidden Tokyo: Omotesando Koffee


Thu, Apr 21st, 2011 12:00 by capnasty NEWS

Darrell Nelson, of Japan Trends, posted this lovely article about a secret coffee shop, Omotesando Koffee, hidden in the backstreets of Tokyo's upscale fashion district of Omotesando. What makes this place special is the typical Japanese attention to detail where everything -- even the unassuming coffee filter -- has been meticulously put together to promote beauty through simplicity:

Stepping into the small courtyard of the old, creaky wooden house sets the tranquil tone for the whole design concept of the recently opened coffee space. Strikingly minimalist, a square steel frame sits inside what was previously a traditional style Japanese room. Hanging from the box structure that makes the counter, a stylishly designed solo logo hangs, and is the exact opposite of the modern day ultra branded, chain coffee shops that line our high streets. In fact it is precisely the minimalist design of both the shop space and the products that inversely make more of an impact on the customer and leaves you with a lasting impression of the shop.



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