The Malcolm Gladwell Book Generator


Thu, Feb 10th, 2011 12:00 by capnasty NEWS

Created by Cory Bortnicker, a 28-year-old Emmy-winning comedy writer, The Malcolm Gladwell Book Generator -- producing a seemingly random collection of silly and savvy book titles Gladwell could've written -- has gone viral yielding over 1.5 million page impressions in just two days.

As Bortnicker explains in this article in the Toronto Star, he isn't trying to be mean:

"I'm a fan of his work," says Bortnicker. "It's great any time a writer can bring science to a large audience. It's not a jab at him, it's a jab at all of us. We all read him. Everyone is involved in this joke. It's a large-scale inside joke."



You may also be interested in:

How Scott Adams (Almost) Saved the Earth
Frank Chimero on the Shame in Louis C.K.'s Comedy
Teenage Mutant Ninja Noses
The Hobbit, in 72 Seconds, Done with LEGOs
Canada to the World: "We're Sorry We Messed Up"