How the Starbucks Siren Became Less Naughty


Thu, Jun 23rd, 2005 03:54 by capnasty NEWS

On the Dead Programmer website, its author takes a look at the evolution of Starbucks logo, going from a topless siren all the way to the logo we're familiar with today. Fascinating analysis of the evolution of the image.

Notice that the graphic designer removed the belly button, the unattractive shading around the bulging tummy of the 15th century siren and merged the tail-legs to remove the suggestion of naughty bits. The logo Siren also smiles a little while its 15th century doppelganger is looking rather grim.



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