“This allows rail operators to instead focus on deeper psychological manipulation.”

Nudge theory

#Science

Fri, May 25th, 2018 11:00 by capnasty NEWS

Citylab looks at nudge theory, a method in which the public is subtly and gently influenced to make a decision that's on the best interest of the individual and society as a whole. And while there are entire departments dedicated to this art, nobody has mastered this craft like Japan's transit systems.

When it come to passenger manipulation, what sets the stations of Japan apart from their counterparts is both the ingenuity behind their nudges and the imperceptible manner in which they are implemented. Japan’s nudges reflect a higher order of thinking. The orderliness of society is taken as a given—Japanese commuters know how to queue on an escalator and can easily navigate the confusing, but wide-open, spaces of Tokyo’s rail stations without assistance. This allows rail operators to instead focus on deeper psychological manipulation.

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