“Facebook is a declining power.”

Facebook has peaked


Sun, Feb 18th, 2018 11:00 by capnasty NEWS

On the BBC, Media Editor Amol Rajan argues that albeit Facebook has been a great innovator and has provided a service that is enjoyed by many, it is also very good at causing itself problems and making quite a few enemies. He explains eight factors that may indicate Facebook has peaked in power, influence, and maybe even money.

Perhaps even more worryingly for the social media giant, it wasn't just the absolute number of users that dropped in that key market. It was also the amount of time they spent - in other words, engagement dropped too. Facebook reported that the amount of time users spend on Facebook had fallen by 50 million hours every day. That is a whopping drop. It suggests that the experience of the News Feed had become less sticky, or addictive. But that would also make it less attractive to the advertisers who fund Facebook.



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