Brad Frost has a lengthy rant of just how hard Facebook works at keeping a user engaged. The tactics, which appear benign at first, show how far the social media giant will go to reel someone back to their site. I broke up with Facebook, too.
There are of course plenty of weighty, important topics worth criticizing Facebook for, from their perpetuating fake news to their role in influencing the election to enabling the surveillance state and so on. But even this seemingly benign topic has huge ramifications on how people spend their time and live their lives. As users, it’s important to be aware of how the platform is manipulating you. As designers, it’s important to be mindful of how much attention we’re demanding from users and why we’re demanding that attention in the first place.
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