Big Think has this video where Google's former ethicist Tristan Harris explains how advertising critically undermines independent thought. Google Home may be a good example of that.
So, why should we be questioning advertising? This is such a huge deal. Because advertising has, up until this point, propped up much of the tech industry's economy. It's been the cheapest and easiest way to grow and scale a business because you can always figure out new ways of getting attention, and you can find new ways of getting more money per eyeball that spends time with you.
But the costs of it are really just too big, because in a world where I've got your eyeball (and I'm Facebook) and I've got actually a billion of these eyeballs, and I'm asking, “Who wants to pay me the most to put a message in front of this eyeball?”, and in a world where I give that person personal information that would tell them exactly how to persuade this person (and they can persuade them with anything that they want because they know exactly, as for example, with companies like Cambridge Analytica which knew exactly how to persuade you politically), I would be enabling whoever wants to pay me the most to manipulate and influence this person's mind.
|Girls Gone Vile|
|Clever Olympic Themed British Airways Commercial|
|Nike's 'Find Your Greatness' Advertising|
|Facebook's Presumptuous Tailored Ads|
|Selling Snow to Eskimos, Dept.|
|WannaCry is Childsplay Compared to This|
|“We have to forget steel as a core employer.”|
|Schools Monitoring Students' Social Media Feeds|
|“It’s not something you would expect to see there and not something we’ve seen there before.”|
|"Is meant to produce more energy than it consumes."|
|"The first to target civilians and the first such malware built to target a nation’s power supply."|
|“Drone carrying defibrillators could begin operating in Sweden.”|
|“Making paper out of stone.”|
|Making a Movie Inside a Video Game|
|"Technological transformation first reduced the income of the populations for decades, although societies became wealthier in the long term."|
|"Its tilted axis makes orbit, showing the position of the sun and the time."|
|It's a Commercial About a Sweater|