Big Think has this video where Google's former ethicist Tristan Harris explains how advertising critically undermines independent thought. Google Home may be a good example of that.
So, why should we be questioning advertising? This is such a huge deal. Because advertising has, up until this point, propped up much of the tech industry's economy. It's been the cheapest and easiest way to grow and scale a business because you can always figure out new ways of getting attention, and you can find new ways of getting more money per eyeball that spends time with you.
But the costs of it are really just too big, because in a world where I've got your eyeball (and I'm Facebook) and I've got actually a billion of these eyeballs, and I'm asking, “Who wants to pay me the most to put a message in front of this eyeball?”, and in a world where I give that person personal information that would tell them exactly how to persuade this person (and they can persuade them with anything that they want because they know exactly, as for example, with companies like Cambridge Analytica which knew exactly how to persuade you politically), I would be enabling whoever wants to pay me the most to manipulate and influence this person's mind.
|"Nothing that has done more harm to the Internet than ad tech."|
|Coca Cola's Sharing Pop Can|
|"Facebook’s public relations spin is to give the impression that such targeting is not even possible."|
|Hug the Coca Cola Vending Machine, Get a Free Coke|
|"Daughter Killed in Car Crash". Personal Tragedy Written on Recipient's Junk Mail|
|Japanese Create Ice Cream That Does Not Melt|
|Amateur-Built Electric Car Going After Record Set by Tesla|
|“Banning polluting cars in 2040 or 2050 doesn’t actually look like a very bold move.”|
|Making a Movie Inside a Video Game|
|“This conversation about how technology is hijacking people is really catching on.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“Human and animal cells can be 3D printed into high-resolution tissue.”|
|“Nobody is forcing the participants to stay, of course, but if they leave, they won’t be paid.”|
|“That science fiction future where robots can do what people and animals do may be closer than you think.”|
|“During this phase of decline, the US was likely to go through a phase of reactionary 'fascism'.”|
|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|“This 160-step biochemical process is very well studied, and surprisingly inefficient.”|