"If you're actually in a video store, the stakes are different."

What was learnt from working in a video store for 25 years


Fri, Jan 1st, 2016 11:00 by capnasty NEWS

On VOX, Dennis Perkins looks at what it was like to spend "25 years of my life in an industry that no longer exists," killed by services like Netflix and Hulu. His argument: while streaming services provide convenience, they lack the commitment one makes when picking a movie. Lengthy but a great read.

We watch Netflix like we used to watch television on a slow Sunday night, everything blending together as we flip aimlessly through the channels. At first the choice is overwhelming: all of these options and nothing but the questionable "You Might Like" cue to guide us — we stare at the screen like idiots, paralyzed. But then when we make a choice, if we make a choice, it feels unimportant. Another option is only a click away.

If you're actually in a video store, the stakes are different. You're engaged. You're on a mission to find a movie — the right movie. You had to get out of bed, get dressed, and go to a store. You had to think about what you want, why this movie looks good and not that one, perhaps even seeking guidance or advice. Whether it's from nostalgia, advertising, packaging, reputation, recommendation, or sheer whim, a movie chosen from the shelves attaches you to your choice. Before the film even starts playing, you've begun a relationship with it. You're curious. Whether you've chosen well or poorly, you've made a choice, and you're in it for the duration.



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