According to Business Insider, cable companies are so scared of losing younger viewers to services like Netflix and Hulu that they have started cutting the amount of commercials during prime-time television to half.
road consumer opinion does seem to have shifted away from ads, not only with the continuing popularity of ad-free streaming services, but also with the rise of "ad blockers."
Ad blockers, programs for web browsers and smartphones that remove ads from websites, have been the subject of recent controversy after Apple decided to allow them on the iPhone. Media companies have argued that this software will destroy companies who rely on ad-based revenue, while advocates have said that it will force the industry to make ads less intrusive.
But whatever their effect, they are catching on, and seem to represent how much the public hates the current model of advertising.
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