"YouTube has a real rival. And Facebook isn’t playing by the same rules."

Facebook platform makes freebooting possible


Fri, Jul 10th, 2015 10:00 by capnasty NEWS

Slate brings to attention freebooting, a form of online piracy which involves taking someone else's videos on YouTube, posting them on Facebook and enjoying the benefits of popularity it generates. The original author gains none of the views — or associated incomes — leaving some to believe that "Facebook is profiting from it."

Two days after he published his tattoo video on YouTube, Sandlin got a message from one of his subscribers who had seen it on Facebook. It turned out his video was a viral smash there, too. In fact, it was spreading even faster on Facebook than it was on YouTube, with more than 18 million views in the first two days alone.

The problem was that Sandlin had never posted it to Facebook, and the version of it that appeared in millions of users’ News Feeds overnight wasn’t his. Rather, a British lads’ magazine called Zoo had apparently downloaded (or “ripped”) his video from YouTube, edited it to strip out references to Sandlin and his SmarterEveryDay channel, and posted the edited version on its own page, using Facebook’s native video player. It was an instant sensation, garnering millions of views and a raft of new followers for Zoo’s page. Sandlin, who puts some of the revenue from his YouTube videos toward his kids’ college fund, got nothing. (Zoo’s parent company, Bauer Media, declined to comment for this story.)



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