The Startup with the 93-Year-Old German Razor Factory

How Harry gets its blades


Mon, Jun 15th, 2015 11:00 by capnasty NEWS

If you're familiar with Harry's products, you've probably been surprised at just what a good shave their razor gives. According to Business Insider, that's because the very young start-up bought up a 93-year-old German factory, Feintechnik, which specialises in only one thing: really good, really sharp, long-lasting razor blades.

After trying every razor blade out there, Raider and Katz-Mayfield discovered a 93-year-old German razor blade manufacturer called Feintechnik. The company is "steeped in the tradition of making, literally grinding steel into exceptionally sharp and stable razor blades that then give you a really clean shave," Raider says. "We got to know the folks there, and we created a product with them that was a custom product for Harry's. At that point we were like, 'Okay, we have a product that we're really proud to sell.'"

The two cofounders launched Harry's in March 2013 and were "blown away by the initial response. It far exceeded our expectations, which were pretty high," Katz-Mayfield says. "The brand resonated with consumers. People really loved the product."



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