The Right Font Can Make What You Read Credible

How typography can impact judgement


Thu, May 28th, 2015 10:00 by capnasty NEWS

On the Eye on Design website, a look at an experiment by writer and director Errol Morris, who — albeit perhaps unscientifically — determined how "typefaces can have an emotional and psychological impact on us."

[...] To appreciators of typography (and Kanye West) this probably sounds like a pretty obvious statement. Of course typography has an impact on our judgement; we’re just not always conscious of its effects. And why shouldn’t it? Typography is but one of countless environmental factors that influence our perception of truth or falsity. Morris, for his part, recently said during an interview: “It’s absurd to think that we would be nudged by one typeface over another, into believing something to be true. Something disturbing about it, I’d go so far to say.”



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