On the New York Times' Sunday Review, Shelley Podolny looks at just how much of the content we consume is created by computer algorithms and natural language generators. Not only is the quality of writing so good readers may think a human wrote it, it has become very hard to distinguish who writes what anymore.
Companies in this business aim to relieve humans from the burden of the writing process by using algorithms and natural language generators to create written content. Feed their platforms some data — financial earnings statistics, let’s say — and poof! In seconds, out comes a narrative that tells whatever story needs to be told.
These robo-writers don’t just regurgitate data, either; they create human-sounding stories in whatever voice — from staid to sassy — befits the intended audience. Or different audiences. They’re that smart. And when you read the output, you’d never guess the writer doesn’t have a heartbeat.
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