Digits is a service by Twitter that allows developers to connect a user to their app not with a username and password, but by using their mobile number. The idea is similar to how WhatsApp operates, using SMS to validate a user's identity. Interestingly, while this platform is open for developers to use, and Twitter is footing the bill, the catch is that Twitter gets to keep the numbers. This may have at to do with the idea that native advertising will be taking an even bigger share of the advertising revenue currently being enjoyed by Google, tremendously benefiting "Twitter’s advertising business in mobile."
That seems generous of Twitter, but there’s a catch: Twitter gets to keep those phone numbers too, and store them on its servers.
It can then use them to enhance its mobile advertising network MoPub. Phone numbers give Twitter a better read on who app users are, to better target them with ads (assuming developers also install MoPub, which Twitter owns and offers them access to for free).
|Fake Name Generator|
|It's Next to Impossible to Live Offline Without Being Tracked|
|What's the Sudden Big Deal with Government Spying, Anyway?|
|“The latest warning sign for cities who are considering signing over public spaces to major tech companies.”|
|Paranoid Browsing: Falsify Your Browsing Profile|
|“Make it so. Make it so. Make it so.”|
|How to Avoid Jury Duty|
|CaptchaTweet: Write Tweets in Captcha Form|
|“Can you replace the spring of a pogo stick with repelling magnets?”|
|The (Very Scary) People of Public Transit|
|“When Life Gives You Lemons.”|
|"Emotional-processing software has gotten so good that ad companies are looking into 'mood-targeted' advertising."|
|“Initial riders may be more comfortable getting into a car with a human in the driver seat.”|
|“Many people say they’re resigned to the idea that we’re going to be spied on and there’s nothing we can do about it.”|
|Naked Preacher Lady [NSFW]|
|Writings on the Bathroom Wall|
|Bird Shit Advertising|