How Netflix Has Changed and Will Continue to Change Television

#Television

Mon, Sep 8th, 2014 10:00 by capnasty NEWS

Briefly explaining its history, the New Yorker looks at Netflix's humble beginnings, how it now leads the world as an Internet television network and what the digital revolution is doing to the traditional TV.

Hastings has succeeded, in large part, by taking advantage of what he calls viewers’ ”managed dissatisfaction” with traditional television: each hour of programming is crammed with about twenty minutes of commercials and promotional messages for other shows. Netflix carries no commercials; its revenue derives entirely from subscription fees. Viewers are happy to pay a set fee, now eight dollars a month, in order to watch, uninterrupted, their choice of films or shows, whenever they want, on whatever device they want. “Think of it as entertainment that’s more like books,” Hastings said. “You get to control and watch, and you get to do all the chapters of a book at the same time, because you have all the episodes.”

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