While reading this article, I was made aware of this service called peek. You give them your URL and your email address and they send you a 5-minute video with a first-time user. The user explains how they're navigating and what they're thinking, giving you a first hand perspective of how good (or bad) your site's usabulity is. I signed up, and I am terrified.
So, obviously I signed up and sent someone to the Ramen homepage.
And oh boy, was it painful.
As I watched the video, I felt like running away. As the sole designer at Ramen, my job is to have a user land on the homepage and convert them. I failed. Not only was this person a random user, but he turned out to be our target customer. He had a software project he wanted to validate and get feedback on, but shortly after getting him excited about the concept of Ramen, our homepage confused him, and we lost him as a customer. It was terrible to see someone wed consider our exact target market bounce because I failed to explain the benefits Ramen can provide.
|First Ever Criminal Prosecution for Domain Name Theft Underway|
|"[Facebook is] the bathroom door that resists all efforts at locking, swinging open again and again while you're trying to poop."|
|Docracy Terms of Service Tracker|
|ColorCo.de: Generate Colour Palettes|
|China to Stop Spying on its People; Will Use Facebook Instead|
|“Social media is the publisher, not just the postman.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|“Bulgaria is hemorrhaging citizens at a rate of 164 per day.”|
|What Nothing Really Means in Seinfeld|
|How to Make a Cheesecake that Looks Like Cheese|
|iPhone 6, the First Smartphone to Disrupt NSA's Spying|
|The (Very Scary) People of Public Transit|
|How to Avoid Jury Duty|
|“Featuring over 2,000 flags in motion to Ludwig van Beethoven.”|
|“How easy it is for anyone who tracks our digital activities to gain insight into our personalities.”|
|“Without ads, how does Netflix manage to make money?”|
|Fake Name Generator|