Candy Jam: Game Developers Trolling King's "Candy Crush"

#Games

Fri, Jan 31st, 2014 12:00 by capnasty NEWS

King, the makers of the strangely popular Candy Crush game, somehow managed to trademark the word candy and immediately started going after other game developers who had games that also included the word candy in their title. Take that, combine it with the fact that reportedly King regularly rips-off other people's games, and independent game developers decided to submit "as many games as they could to Apple that included the word candy." Check out the full gallery of games on Candy Jam.

What if a game developer was so concerned about protecting its viral iOS hit that it trademarked the word candy in Europe, and then succeeded in getting Apple to enforce the trademark? And what if other game developers were so annoyed by the situation that they launched a troll campaign to design and submit as many games as they could to Apple that included the word candy? Well, if all of that actually happened it would be hilarious and amazing. And it is happening right now, so be excited.

Candy Crush developer King succeeded in trademarking candy in Europe and is only a few weeks away from getting the same rights in the United States. But a group of plucky (and snarky) game developers has decided to fight the man and protest by submitting as many "candy" games as possible to Apple. The Candy Jam website explains that the game-making blitz is in protest of both the trademarking system in general and the allegedly reckless money-making on the part of King specifically. The submission period ends Feb. 3.

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