"The problem for publishers is that most ad blockers don't just block annoying or intrusive ads -- they block everything."

#Advertising

Sun, Jan 19th, 2014 21:00 by capnasty NEWS

I've been always against advertising, to the point that this site runs entirely at a loss. I can do that because hosting is cheap these days, my traffic is minimal and the only real expense is my time. Yet, according to Robert L. Mitchell of Computer World, for real sites, with a full staff, ad-blockers actually cause significant revenue harm, leaving them in what appears to be an extortion racket from Ad Blocker developers.

[...] "Do you see larger ads, or sponsored ads today that take over the entire page for three seconds? Absolutely. But they're not the spammy, irrelevant messages that most of us think of from five years ago." The problem for publishers, he says, is that most ad blockers don't just block annoying or intrusive ads -- they block everything.

On the other hand, there are publishers who agree that users of ad blockers have a point about obnoxious ads. "We are all frustrated and upset when we go to a quality publication and see ads for flat belly diets or pop-under ads," says Erik Martin, general manager at Reddit, which uses a limited amount of display advertising.

He thinks that people are being pushed into wanting to use ad-blockers. "There's a whole generation that doesn't even see most of the ads on the Internet, and the industry has put its head in the sand about dealing with it.

In fact, Till Faida and other distributors of ad-blocking software see their mission as a cause. Faida, president of Adblock Plus, the best-known ad blocking software -- the business claims to have 60 million users worldwide -- says ad blockers empower users to combat a rising tide of intrusive and annoying ads. "People should have the freedom to block what they don't like," he says.

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