How to Burst the Filter Bubble

#Opinion

Thu, Dec 12th, 2013 21:00 by capnasty NEWS

Reportedly, computer scientists have figured out a way to burst people's filter bubble -- people's preference to receive "information that they agree with instead of information that challenges their beliefs" -- simply by "connecting people with opposing views" with who "they may also share interests in other areas."

This is the filter bubble?being surrounded only by people you like and content that you agree with.

And the danger is that it can polarise populations creating potentially harmful divisions in society.

Today, Eduardo Graells-Garrido at the Universitat Pompeu Fabra in Barcelona as well as Mounia Lalmas and Daniel Quercia, both at Yahoo Labs, say they’ve hit on a way to burst the filter bubble. Their idea that although people may have opposing views on sensitive topics, they may also share interests in other areas. And they’ve built a recommendation engine that points these kinds of people towards each other based on their own preferences.

The result is that individuals are exposed to a much wider range of opinions, ideas and people than they would otherwise experience. And because this is done using their own interests, they end up being equally satisfied with the results (although not without a period of acclimitisation). “We nudge users to read content from people who may have opposite views, or high view gaps, in those issues, while still being relevant according to their preferences,” say Graells-Garrido and co.

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