According to The Wall Street Journal, getting a job with LEGO, the No. 2 toymaker in the world, has prospective designers put through a series of "brutal" exercises.
Most candidates were nervous when they arrived. "I haven't slept all night," Daniel Sudarsono, a 33-year-old furniture designer from Indonesia, said. As his homework, Mr. Sudarsono had built a complete magical-garden concept including a water-breathing dragon who watered the garden and an evil wizard in the nearby dark woods.
After the designers showed off their homemade creations, the real fun began. The recruits were put through a series of challenges over two days, such as sketching designs, designing minifigures, and creating a set for an 8-to-10-year-old. The challenges were timed.
Mr. Bleyer, the ex-military man, called the design challenges "brutal."
In one exercise?creating a set that combines medieval- and space-themed Lego sets?plastic bags of Lego bricks and minifigures were distributed?and quickly ripped apart?as participants got to work sitting at tables or spreading out on the blue-carpeted floor. Some began by sketching with colored pens, while others immediately started clicking together the plastic bricks, trying out their ideas as they worked.
They had two and a half hours to come up with a Lego toy concept. Nobody spoke, and, aside from the clicking of plastic bricks and the sound of the occasional airplane taking off from the nearby airport, the group operated in silence. Senior Lego designers observed them and scribbled notes.
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