Web-app developer 37 signals takes on Microsoft's 365 campaign. Called Get it Done, Microsoft cites a study which claims "that more than half of U.S. office workers would be willing to work more hours and one in five would even take a pay cut to have more flexibility to get work done." 37signals gently reminds the software giant that working every waking hour, from sunrise to sunset, does not equate to meaningful work.
Meaningful work is a great thing. Its a fantastic feeling to be productive, work with talented people, and build cool products. And millions of people do it every day.
But its not great when the idea of an always-on, 24/7/365 workforce permeates through companies. And its especially bad when 24/7/365 is used as a marketing tactic for a product.
Microsoft Office 365 is promoting a get things done anywhere, sunrise to sunset ideal. From your first steps to the bathroom until your head hits the pillow, Microsoft show you how great it is to be able to work every minute of the day.
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