The Making of John Lewis 'The Bear & The Hare' #bearandhare

#Advertising

Wed, Nov 13th, 2013 11:00 by capnasty NEWS

British commercial production company Blink has this fabulous video (first one above) showing the insane work involved in the making of the stop-motion commercial for John Lewis The Bear & The Hare (second video).

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. The story is set to a cover of Keane's 'Somewhere Only We Know' performed by Lily Allen.

  650

 

You may also be interested in:

"Facebook’s public relations spin is to give the impression that such targeting is not even possible."
Jesus makes a deal with Corporate Santa
Coke Zero's Unusually Interactive Advertising
Facebook's "Evil Interfaces"
An and Ria's #First Flight