The Making of John Lewis 'The Bear & The Hare' #bearandhare


Wed, Nov 13th, 2013 11:00 by capnasty NEWS

British commercial production company Blink has this fabulous video (first one above) showing the insane work involved in the making of the stop-motion commercial for John Lewis The Bear & The Hare (second video).

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. The story is set to a cover of Keane's 'Somewhere Only We Know' performed by Lily Allen.



You may also be interested in:

Advertising Designed to Show a Message Only Children Will See
Website That Is Navigated By Doing Crunches
How Twitter has affected brands
"Outdoor advertising companies would have you believe that cities can’t actually afford to buy back their public space."
Coke Zero's Unusually Interactive Advertising