The Making of John Lewis 'The Bear & The Hare' #bearandhare

#Advertising

Wed, Nov 13th, 2013 11:00 by capnasty NEWS

British commercial production company Blink has this fabulous video (first one above) showing the insane work involved in the making of the stop-motion commercial for John Lewis The Bear & The Hare (second video).

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. The story is set to a cover of Keane's 'Somewhere Only We Know' performed by Lily Allen.

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