On their website, Instagram explains their plans to introduce advertising on their social media app. The approach will be familiar to Twitter and Facebook app users, who already see adverts on their News Feed.
If youre in the United States, youll see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team thats meant to give you a sense for the look and feel of the ads you will see.
Youll know a photo or video is an advertisement when you see the Sponsored label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.
We want ads to be creative and engaging, so were starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesnt interest you, you can tap the below it to hide it and provide feedback about what you didnt like. This will help us show you more interesting ads in the future.