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How Advertising Will Look Like on Instagram

#Advertising

Mon, Oct 28th, 2013 10:00 by capnasty NEWS

On their website, Instagram explains their plans to introduce advertising on their social media app. The approach will be familiar to Twitter and Facebook app users, who already see adverts on their News Feed.

If you’re in the United States, you’ll see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.

You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

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