According to Christopher Mims of Quartz, Starbucks' baristas may have a new competitor in the works, a competitor that requires no training, no sleep, never quits. It's a coffee-making robot that makes a perfect cup, the way you want it, everytime.
Dont think of it as the enemy of baristas, insists Kevin Nater, CEO of the company that has produced this technological marvel. Think of it as an instrument people can use to create their ideal coffee experience. Think of it as a cure for out-of-home coffee drinkersNaters phrasesick of an inconsistent experience.
Think of it as the future. Think of it as empowerment. Your coffee, your way, flawlessly, every time, no judgements. Four pumps of sugar-free vanilla syrup in a 16 oz. half-caff soy latte? Here it is, delivered to you precisely when your smartphone app said it would arrive, hot and fresh and indistinguishable from the last one you ordered.
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