According to a study conducted by researchers at the Connecticut College in New London, "Oreo cookies were found to be as addictive as cocaine."
"Just like humans, rats don't seem to get much pleasure out of eating rice cakes," Joseph Schroeder, who led the research team, told UPI.com.
The experiment results were compared with previous tests done on rats that were given shots of morphine or cocaine on one side of a maze and shots of saline on the other. The Oreo study showed that the rats eating the Oreos spent as much time on that side of the maze as those given the drugs.
The researchers also studied the pleasure center of the rats' brains and found that the Oreos activated more neurons than cocaine or morphine.
Update 23 Oct 2013: apparently, the article has been debunked:
It seems like everything can make us addicted these days. Our iPhones. The internet. Oreos. But just because something is pleasurable and causes a relevant reward area of your brain to light up does not mean that it is addictive.
|First Child and Second Person in the World to Have Been Cured of HIV|
|"I wish the Americans would stop with this legalization."|
|How Animals Get High|
|The End of Silk Road May Mean the Beginning of Drug Violence|
|"All illegal drugs should be legalized and regulated."|
|AI and Robotic Arms Remove Trash from Recycling|
|“Previously unknown plastic contamination in the tap water of cities around the world.”|
|“He says he tries to use Facebook as little as possible, and that his children aren’t allowed to use that shit.”|
|Ubuntu 17.10 Artful "What the Fuck" Aardvark|
|iotacons: Pixelated Art by Andy Rash|
|“Google is our modern man's God.”|
|“Millions of Americans are hassled to pay back money they don’t owe.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|How to Avoid Jury Duty|
|"100 of its members occupied the Opera Apple Store in Paris, demanding the company pay its taxes."|
|“The results of its People You May Know algorithm are anything but obvious.”|
|“End your life with a click.”|