According to a study conducted by researchers at the Connecticut College in New London, "Oreo cookies were found to be as addictive as cocaine."
"Just like humans, rats don't seem to get much pleasure out of eating rice cakes," Joseph Schroeder, who led the research team, told UPI.com.
The experiment results were compared with previous tests done on rats that were given shots of morphine or cocaine on one side of a maze and shots of saline on the other. The Oreo study showed that the rats eating the Oreos spent as much time on that side of the maze as those given the drugs.
The researchers also studied the pleasure center of the rats' brains and found that the Oreos activated more neurons than cocaine or morphine.
Update 23 Oct 2013: apparently, the article has been debunked:
It seems like everything can make us addicted these days. Our iPhones. The internet. Oreos. But just because something is pleasurable and causes a relevant reward area of your brain to light up does not mean that it is addictive.
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