According to researchers at Cologne University, chewing popcorn in the cinema makes people immune to advertising.
The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practices its pronunciation.
However, according to the study published in the Journal of Consumer Psychology, this "inner speech" can be disturbed by chewing, rendering the repetition effect redundant.
|ISPs should own your eyes and ears|
|Trailer for 'Cadillac ATS vs The World'|
|"Facebook’s public relations spin is to give the impression that such targeting is not even possible."|
|Sex Is No Accident|
|“That science fiction future where robots can do what people and animals do may be closer than you think.”|
|“Nobody is forcing the participants to stay, of course, but if they leave, they won’t be paid.”|
|“Human and animal cells can be 3D printed into high-resolution tissue.”|
|Making a Movie Inside a Video Game|
|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|“We’re going to start to see chip implants get the same realm of acceptance as piercings and tattoos.”|
|“During this phase of decline, the US was likely to go through a phase of reactionary 'fascism'.”|
|“Our Internet handlers, not government, are using operant conditioning to modify our behaviour today.”|
|“The shift from fuel and pistons to batteries and electric motors is unlikely to take that long.”|
|“This 160-step biochemical process is very well studied, and surprisingly inefficient.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“The algorithm chose; Max attended.”|