The Complex Logistics of Making New Apple Products Arrive at the Exact Same Time, Everywhere

#Telephone

Fri, Sep 13th, 2013 10:00 by capnasty NEWS

On Bloomberg, a fascinating look at the top secret world of Apple's logistics to ensure that their shiny new products leave China and reach your nearest iStore all at precisely the same time.

The process starts in China, where pallets of iPhones are moved from factories in unmarked containers accompanied by a security detail. The containers are then loaded onto trucks and shipped via pre-bought airfreight space, including on old Russian military transports. The journey ends in stores where the world's biggest technology company makes constant adjustments based on demand, said people who have worked on Apple's logistics and asked not to be identified because the process is secret.

The multi-pronged operation has been built up under Cook, who oversaw Apple's supply chain before being tapped as Steve Jobs's successor in 2011. Getting iPhones seamlessly moved from factories to customers is critical for the Cupertino, California-based company, which derives more than half of its annual revenue from the flagship product. Apple also relies on a sales spike after a product's release. It sold more than 5 million units in the debut weekend for the iPhone 5 last year.

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