According to Katherine Rosman of The Wall Street Journal, "the use of an option known as 'favoriting,'" is a growing trend on Twitter, especially for those who "who long for a more discreet, less public way to navigate the raucous waters of the popular social network."
The Twitter feature allows users to mark with a star icon tweets they find amusing or useful. Doing so both bookmarks the tweet and alerts its creator that they appreciate the sentiment without republishing it in their own streams.
This May, Twitter users hit the favorite button on tweets 1.6 billion timesfour times more than they did in May 2012, according to Topsy, a data-analytics company that is a partner to Twitter, Inc., which now has 200 million monthly active users.
The rise in 'favoriting'or starring, as it's also knownis a safer way to engage with others on the network. Rather than retweeting risky comments or observations, users can more quietly add their approval or note their amusement by favoriting.
|ColorCo.de: Generate Colour Palettes|
|Dude, Where's my Streetcar?!|
|The #UBB Is Not Dead Yet, Just Delayed; #CRTC To "Revise" Bill|
|The U.S. Government Has Been Spying on Its Citizens For Over a Decade Now|
|Prince Announces That the Internet is Over (RT: @SneakerF0X)|
|A Really Fast Electric Skateboard|
|“That's how different these results are becoming.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|“How to build a house.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|Humans Need Not Apply|
|“Wouldn't it be nice if you were rewarded for all of the little good things you do.”|
|When the Wrong Hastag Can Get You Killed by an Assassination Drone|
|The (Very Scary) People of Public Transit|
|Amateur-Built Electric Car Going After Record Set by Tesla|
|“Instead of consuming fossil fuels, it would then feed surplus electricity into the grid.”|