According to Chris Taylor of Mashable, the Temporo-Parietal Junction is the part of the brain that makes you decide whether or not something is worth sharing on social media.
"Nobody had looked before at which brain regions are associated with the successful spread of ideas," added Emily Falk, who conducted the research as a UCLA doctoral student in Lieberman's lab. "You might expect people to be most enthusiastic and opinionated about ideas that they themselves are excited about, but this research suggests that's not the whole story.
"Thinking about what appeals to others may be even more important."
It's one of those conclusions that makes a lot of intuitive sense: you know that feeling you get when you see something on Facebook that you have to share with a specific friend? That moment when you get an image of how they're going to react when they see that news story or this kitten? That, apparently, is your TPJ working overtime.
|11 Years to Create Coloured Disappearing Bubbles|
|Forgotten Memories Are Still in Your Brain|
|A high IQ doesn't mean you're smart|
|World's Simplest Electric Train|
|Scientists Discover Cockatoos Can Crack Locks|
|“China’s unmanned stores allow people to live their lives with almost zero human contact.”|
|“These days, the children don’t play at break time anymore.”|
|“Like a gigantic version of something you’d find in Toys 'R' Us.”|
|Building an AR-15 Rifle Using a 3D Printer|
|iotacons: Pixelated Art by Andy Rash|
|Will Powell Builds His Own Google Project Glass With Existing Technology|
|Ubuntu 17.10 Artful "What the Fuck" Aardvark|
|Dutch Engineer Flies Using Custom-Built Bird Wings|
|Robots Make Another Victim: Sport Journalists|
|"The actual price for building a 'personal Google for everyone, everywhere' would in fact be zero privacy for everyone, everywhere."|
|“He says he tries to use Facebook as little as possible, and that his children aren’t allowed to use that shit.”|
|SpaceX's Vintage Mars Travel Posters|