According to Chris Taylor of Mashable, the Temporo-Parietal Junction is the part of the brain that makes you decide whether or not something is worth sharing on social media.
"Nobody had looked before at which brain regions are associated with the successful spread of ideas," added Emily Falk, who conducted the research as a UCLA doctoral student in Lieberman's lab. "You might expect people to be most enthusiastic and opinionated about ideas that they themselves are excited about, but this research suggests that's not the whole story.
"Thinking about what appeals to others may be even more important."
It's one of those conclusions that makes a lot of intuitive sense: you know that feeling you get when you see something on Facebook that you have to share with a specific friend? That moment when you get an image of how they're going to react when they see that news story or this kitten? That, apparently, is your TPJ working overtime.
|Evidence Proving Big Bang Theory Found|
|TED Pop-Up Presentation Explains Pangaea|
|Alien Hunters Should Look for Artificial Intelligence|
|Do Animals Think Consciously?|
|30,000 Year Old Giant Virus Found Frozen in Siberia, Still Works|
|“How this religious holiday became the rampant, love-fuelled corp-fest.”|
|“A sophisticated global marketing strategy from an industry that is desperate to attract new smokers.”|
|“A low flyover of Jupiter's moon Europa.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|U.S.S. Enterprise Owner's Manual|
|“The Amazon Dash button for horny men and women who don’t feel comfortable telling their partner they’d like to have sex.”|
|The (Very Scary) People of Public Transit|
|How to Avoid Jury Duty|
|iPhone 6, the First Smartphone to Disrupt NSA's Spying|
|“When Life Gives You Lemons.”|
|Recycled Vacuum Lamps|
|Fake Name Generator|