The Evolution of Soft Drink Cans


Fri, Jul 5th, 2013 12:00 by capnasty NEWS

On the beautiful boldpost website, an in-depth look at the history and development of iconic soft drink packaging. It's amazing how some have drastically changed while others retained most of their original look.

Believe it or not, the initial Squirt can was green. It came complete with a comic book-like script and cartoon boy. It wasn't until 1970 that the soft drink donned its signature yellow container, albeit split with white on the sunburst design. Within two years, the can was entirely yellow with a red wordmark accented by two green swooshes. From 1970 to 1978, the Squirt wordmark also contained a heart dotting the I. The 1978 redesign brought a revised wordmark that utilized a green squirting flourish bursting from the U. The 1988 version featured a new logo. The updated mark contained a small capital Q with a leaf, a smaller flourish moved above the I, a white circle behind the wordmark and diagonal silver lines on the can. But all those edits combined were not as much of a departure as the 1997 redesign. The 1997 can displayed an entirely new typeface with splashes behind the wordmark instead of the white circle. Under the wordmark, the can also contains an illustrated grapefruit and wedge. The 2002 can featured a distinct blend of old and new. The typestyle is more in tune with the cans of the 70s and the lime green more closely identifies with the 1988 design. New on the can are the halftone pattern, beveled type effect, and the use of a grapefruit as a holding shape for the wordmark. The current can, in use since 2010, opts for a more conservative design and evokes a connection to the 1978 version with the return of the green flourish. The grapefruit on the current model is more pink and less red than the 2002 version, and the new typeface has a distinctly late 70s/early 80s vibe.



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