Advertising Directly into a Train Passenger's Head

#Advertising

Thu, Jul 4th, 2013 11:00 by capnasty NEWS

Using newly developed technology, Sky wants to 'transfer' advertising into the heads of train passengers that happened to be resting on windows. The unimpressed look of the passengers is amazing.

Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: "Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."

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