British Airway's Electronic Luggage Tags

#Travel

Tue, Jul 2nd, 2013 11:00 by capnasty NEWS

The KNSTRCT website has this piece on a new electronic luggage tag for British Airways designed by creative agency Designworks. Ideally, should prevent your luggage from getting lost as you can track it using your smartphone.

Once checked in, customers just need to hold their smartphone over the electronic tag, which automatically updates with a unique barcode containing their flight details and an easy-to-see view of their bag’s destination. Designworks have provided insights, design and engineering expertise to deliver fully functioning bag tags for the live trial to evaluate the effectiveness of this new concept. Lewis Freeman, Designworks lead designer for the project said ‘this step into digital tagging of luggage is a huge leap forward enabling your luggage to become a connected object, providing a seamless experience for frequent travelers with British Airways.’

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