As part of its latest People For Smarter Cities, IBM and Ogilvy France have created advertising that actually serve a purpose.
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That's why IBM and Ogilvy are working together to spark positive change with the "People for Smarter Cities" project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
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|Fiat 500's Motherhood Rap Song|
|Transforming a City into an Off-Roading Mountain Scene|
|The Do-Not-Call List that Does|
|It's a Commercial About a Sweater|
|“That science fiction future where robots can do what people and animals do may be closer than you think.”|
|“Nobody is forcing the participants to stay, of course, but if they leave, they won’t be paid.”|
|“Human and animal cells can be 3D printed into high-resolution tissue.”|
|Making a Movie Inside a Video Game|
|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|“We’re going to start to see chip implants get the same realm of acceptance as piercings and tattoos.”|
|“During this phase of decline, the US was likely to go through a phase of reactionary 'fascism'.”|
|“Our Internet handlers, not government, are using operant conditioning to modify our behaviour today.”|
|“The shift from fuel and pistons to batteries and electric motors is unlikely to take that long.”|
|“This 160-step biochemical process is very well studied, and surprisingly inefficient.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“The algorithm chose; Max attended.”|