Purposeful Advertising from IBM


Wed, Jun 12th, 2013 10:00 by capnasty NEWS

As part of its latest People For Smarter Cities, IBM and Ogilvy France have created advertising that actually serve a purpose.

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That's why IBM and Ogilvy are working together to spark positive change with the "People for Smarter Cities" project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.



You may also be interested in:

Compilation of Weird Korean Commercials
Samsung's "The Charge" Commercial
Old Spice Interactive 'Muscle Music' Goes Viral in Just One Day
Thanks, Airbag: Mercedes-Benz's Declaration of Love for the Airbag
The iPhone 5 (Parody): A Taller Change Than Expected