Purposeful Advertising from IBM

#Advertising

Wed, Jun 12th, 2013 10:00 by capnasty NEWS

As part of its latest People For Smarter Cities, IBM and Ogilvy France have created advertising that actually serve a purpose.

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That's why IBM and Ogilvy are working together to spark positive change with the "People for Smarter Cities" project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

  514

 

You may also be interested in:

How corporate branding has taken over America
LEGO Stop-Motion Animation for Hyunday's Veloster Turbo
When ad campaigns go bad
Starbuck’s Reverse Story from Bean to Coffee Cup
When Nuclear Cooling Towers Are Having Tea and Suddenly They Collapse