Seriously. One Wipe Charlies get their official launch June 4 with a video for a product many men use even if they dont talk about it as much as razors. The video is produced by the same team as last years razor video and written by Mr. Dubin.
Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day, said Dollar Shave Club CEO Michael Dubin.
He added: Butt wipes is a category were really excited about.
And no wonder. Toilet paper ? at least the dry sort ? is a much bigger category than razors actually, with annual sales of $8.4 billion, according to Nielsen data from Deutsche Bank, vs. $3.6 billion for razors and blades.
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