Dollar Shave Club to Launch Butt Wipes for Men

#Advertising

Thu, Jun 6th, 2013 20:00 by capnasty NEWS

Although not as funny as their first commercial, I'm glad to see that the Dollar Shave Club is doing so well, they've decided to expand their market into wet butt wipes for men.

Seriously. One Wipe Charlies get their official launch June 4 with a video for a product many men use even if they don’t talk about it as much as razors. The video is produced by the same team as last year’s razor video and written by Mr. Dubin.

“Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day,” said Dollar Shave Club CEO Michael Dubin.

He added: “Butt wipes is a category we’re really excited about.”

And no wonder. Toilet paper ? at least the dry sort ? is a much bigger category than razors actually, with annual sales of $8.4 billion, according to Nielsen data from Deutsche Bank, vs. $3.6 billion for razors and blades.

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