According to Warren Weeks of The Art of the Great Media Interview, Google Trends is showing that Rob Ford's 'crack allegation' story was bigger news than even Obama. Check out the article for a graph showing the growth in interest.
The Mayor's response to the crisis has been anything but textbook crisis communications. For the first week following the allegations, he adopted a siege mentality, stonewalling the media. Then came the unceremonious sacking of the Mayor's chief of staff. And yesterday, we finally saw Mayor Rob Ford read a brief and carefully worded statement to the media and then retreat without taking any questions.
This story is far from being over. But just how big is it? Google Trends helps answer that question. If you're not familiar with it, Google Trends is a tool that shows how often a particular search term is entered relative to the total search volume on the Internet. You can segment it by region, time period, language and so on.
I used Google Trends to display the volume of news searches for the name 'Rob Ford' anywhere in the world in the past 30 days. Since you can compare a number of search terms on the same graph for comparison, I also entered several other popular search terms to provide added context, including 'Stephen Harper' (Canada's Prime Minister), 'Obama', 'Lady Gaga' and 'Hangover 3'.
|United Kingdom Starts Forcing ISPs to Selectively Block Websites|
|Pointer Pointer: Photos That Point to Your Cursor|
|Colour Coordinates: Twitter Colours Posted as Watercolour Spots on a Map|
|The State of The Internet|
|Lesson of the Day: If You're Going to Rob a Bank, Don't Post a Video About It on YouTube|
|“This conversation about how technology is hijacking people is really catching on.”|
|Japanese Create Ice Cream That Does Not Melt|
|Making a Movie Inside a Video Game|
|“Banning polluting cars in 2040 or 2050 doesn’t actually look like a very bold move.”|
|“Human and animal cells can be 3D printed into high-resolution tissue.”|
|“Our Internet handlers, not government, are using operant conditioning to modify our behaviour today.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“During this phase of decline, the US was likely to go through a phase of reactionary 'fascism'.”|
|“That science fiction future where robots can do what people and animals do may be closer than you think.”|
|“Nobody is forcing the participants to stay, of course, but if they leave, they won’t be paid.”|
|“The shift from fuel and pistons to batteries and electric motors is unlikely to take that long.”|
|“We’re going to start to see chip implants get the same realm of acceptance as piercings and tattoos.”|