Toronto Mayor Rob Ford's Crack Story Tops Even Barack Obama On Google Trends


Tue, May 28th, 2013 10:00 by capnasty NEWS

According to Warren Weeks of The Art of the Great Media Interview, Google Trends is showing that Rob Ford's 'crack allegation' story was bigger news than even Obama. Check out the article for a graph showing the growth in interest.

The Mayor's response to the crisis has been anything but textbook crisis communications. For the first week following the allegations, he adopted a siege mentality, stonewalling the media. Then came the unceremonious sacking of the Mayor's chief of staff. And yesterday, we finally saw Mayor Rob Ford read a brief and carefully worded statement to the media and then retreat without taking any questions.

This story is far from being over. But just how big is it? Google Trends helps answer that question. If you're not familiar with it, Google Trends is a tool that shows how often a particular search term is entered relative to the total search volume on the Internet. You can segment it by region, time period, language and so on.

I used Google Trends to display the volume of news searches for the name 'Rob Ford' anywhere in the world in the past 30 days. Since you can compare a number of search terms on the same graph for comparison, I also entered several other popular search terms to provide added context, including 'Stephen Harper' (Canada's Prime Minister), 'Obama', 'Lady Gaga' and 'Hangover 3'.



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