Advertising Designed to Show a Message Only Children Will See

#Advertising

Thu, May 9th, 2013 12:00 by capnasty NEWS

Gizmodo's Andrew Liszewski brings to attention a piece of advertising that's designed to deliver one message to adults and, thanks to its clever design, another message for children. And it's for a good cause:

The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult — or anyone taller than four feet, five inches — looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.

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