"In 2012, newspapers lost $16 in print ads for every $1 earned in digital ads."

#Advertising

Wed, Mar 20th, 2013 20:00 by capnasty NEWS

Derek Thompson of The Atlantic notes that newspapers are just not making any money when it comes to the digital ad revolution. According to a report by Pew, in 2012, newspapers lost $16 in print ads for every $1 earned in digital ads. "And it's getting worse."

The digital ad revolution, always "just around the corner", remains tantalizingly out of reach for most newspapers, which explains why some stalwarts like the New York Times and Wall Street Journal have moved to subscription models for their websites to bolster digital ad growth. Just today, the Washington Post announced a paywall.

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