Continuum Fashion: Using the Hive Mind of the Internet to Create Fashion

#Art

Mon, Mar 11th, 2013 11:00 by capnasty NEWS

Fascinating interview with interaction designer Mary Huang and architect Jenna Fizel, founders of Continuum Fashion, which has been utilizing the hive mind of the Internet to allow consumers to create their own designs using specially created 3D software.

Coming across like a Google Chrome experiment, their DIY little black dress, D.dress allows users to create their own version of this wardrobe staple by drawing it on a model using triangulated forms. Advancing on this theme of crowdsourcing the design process is their latest project CONSTRVCT, which allows users to create their own clothes using an online app with a 3D interface. “When you’re building something like this, do you build the platform or do you build the object?” asks Huang. “We choose to build the platform because of the creative force of the community.”

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