How the "Billing Block" In a Movie Poster is Put Together


Thu, Feb 28th, 2013 10:00 by capnasty NEWS

You've seen it on a million movie posters, but probably never paid attention to it: the billing block is that crammed list of names showcasing all the people involved in a movie. The New York Times' Ben Schott explains how it is put together and how "it is in fact the product of detailed legal agreements and intense contract negotiations."

The content, order and format of the BILLING BLOCK are governed by two things: personal service contracts with cast and crew, and industrywide agreements with professional guilds -- notably the Directors Guild of America (D.G.A.) and the Writers Guild of America (W.G.A.).



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