This virtue of theirs is crucial to the manufacturing of one-of-a-kind pieces that -- once out of the workshop -- will dart along the streets of the world, allowing cyclists to ride happily unaware of the amount of patience, time and passion for tradition that were necessary to breathe life into their speedy possession.
An alternative slogan for Italia Veloce might then quote Milan Kundera: "The degree of slowness is directly proportional to the intensity of memory; the degree of speed is directly proportional to the intensity of forgetting."
The "Magnifica" ("magnificent"), the "Ruggente" ("roaring"), the "Audace" ("daring"), and the "Ribelle" ("rebel") are all created -- slowly -- in Parma's workshop: designer models that flaunt old-fashioned names, yet feature innovative technology.
|Carmichael Collective's Censorship Towel|
|MaKey MaKey: Turn Anything into a Keyboard, Even Your Kids|
|Point: Monitor Your House Without a Video Camera|
|Lumines: Clothes With Built-In Neon Lights for People and Animals|
|Light Switch Notes|
|“Self-driving trucks will begin hauling mail between USPS facilities.”|
|“For the first time in the history of life, we can affect the future of our evolution.”|
|“A two-legged robot created by Agility Robotics, designed to get your delivery from a car to your door.”|
|The (Very Scary) People of Public Transit|
|CaptchaTweet: Write Tweets in Captcha Form|
|Recycled Vacuum Lamps|
|U.S.S. Enterprise Owner's Manual|
|Naked Preacher Lady [NSFW]|
|“A deep fake sex video emerges in a Google search of your name.”|
|“A driverless electric truck began daily freight deliveries on a public road.”|
|“The company is losing billions, has essentially no underlying value, and its business could be hammered overnight.”|
|“We are undergoing the greatest economic transformation in our history, and we are dealing with it by pretending nothing is happening.”|