On Forbes, Anthony Wing Kosner explains how Facebook is "impersonating people without their consent" by associating your "like" next to an article that you may not have necessarily liked, simply to boost its visibility to others. While this makes sense from a marketing perspective, "there's no way to filter exactly which articles are posted on your behalf -- because again, they're only visible to your friends. The only way to prevent re-posted content is to unlike everything."
If Facebooks new Graph Search feature has you thinking a little harder about what youve liked for fear that an ironic dalliance in years past could come back to embarrass you, heres one more thing to worry about. Facebook is now recycling users Likes and using them to promote Related Posts in the news feeds of the users friends. And one more thing, the users themselves have possibly never seen the story, liked the story or even know that it is being promoted in their name.
This was brought to my attention through a story by Minneapolis developer Craig Condon in which he accuses Facebook of impersonating people without their consent. See video above for his lucid documentation of the phenomenon, including the use of a fabricated account as a demonstration tool. In his own case, he had liked the irreverent media empire, VICE, and as a result, a rude post showed up on his mothers timeline below a heading Craig Condon likes VICE and a divider with a slug that said RELATED POST. His mother, of course, urged him to take the post downbut he couldnt because he had never posted it!
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