According to Rebecca Boyle of POPSCI, scientific studies indicate that "the vessel in which our food is served can have a dramatic effect on the way our senses perceive the food".
In what may have been the easiest volunteer experiment ever, 57 people had to drink hot chocolate served in four different types of cups. They were all plastic and the same size, but were either white, cream, red or orange with white inside. The tasters reported the chocolate tasted better in the cream-colored and orange cups.
The above image is from Wikipedia.
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