Fiat 500's Motherhood Rap Song

#Advertising

Sat, Jan 5th, 2013 21:00 by capnasty NEWS

In this three-minute commercial from Fiat to promote their 500L, which reportedly has gone viral, a British mother raps about motherhood while "her children bust a move in the playroom." And while I think the ad is quite brilliant not everyone's digging it.

“I know car companies try and appeal to parents and the image parents have in their heads about what type of parent they are, a minivan-driving parent or a parent who wants to zip around in a sportscar ... but isn’t the joke about the parents who are still trying to be ‘cool’ and ‘with it’ and ‘hip’ sort of played out?” Vawter wrote. “It’s 2013, can we have some new commercials geared towards parents that aren’t so obvious about the challenges we face raising tiny humans into bigger humans and don’t make it seem like we are utterly miserable in the process?”

  1180

 

You may also be interested in:

Study Concludes that Chewing Makes Advertising Ineffective
Official Trailer for 'Life of Pi'
'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
"How advertising has become increasingly persuasive and tailored in the age of big data"
Sex Is No Accident