With Facebook being under immense pressure by its investors to start making more money, especially with its stock not exactly doing as well as people thought would, the popular social media website has radically shifted it's perspective on how it sees its users: "For better or worse, this will go down as the year that Facebook really put a dollar sign in front of its users."
To put that another way, right now you're worth about $5 a year to Facebook and the company would really like to see that number go up.
For that reason, don't hold your breath for Facebook to stop trying out new ways to make money off you in the new year. Brian Wieser, senior research analyst at Pivotal Research Group, says that some features introduced this year like Sponsored Stories for mobile will likely stick around, while the company continues to test out others to see what works and what doesn't.
"I think you should expect just an ongoing testing and learning from an ad sales perspective about what balances near-term revenue growth with durability," Wieser said. With that in mind, here's a look back at all the ways Facebook tried to make money from you this year, as well as a glimpse at what they might do next year.
|Rescuing Handwriting By Turning it into a Font|
|The Exorcist Parody Dirt Devil Commercial|
|Japanese Digital Vending Machine Can Determine Gender and Age of Customers|
|Driving Underwater With Sharks on a #Volkswagen Beetle #VWSharkWeek|
|Where AI is Currently At|
|"You look in the mirror and see your body and your face and you think that’s you—but that’s really just the machine you’re riding in."|
|"This created a bubble, and like housing, that bubble has now burst."|
|"A spacecraft may be possible that could maintain a steady acceleration into and through interstellar space without the need to carry along propellants."|
|The End of Doodling|
|“Trump is what happens when you fail to understand our global problems in their interconnected, systemic context.”|
|"John Deere is the largest operator of autonomous vehicles."|
|Religious Loophole to Turn Lights On and Off During Shabbat|
|"Super-detailed scans of actual human brains that run as models on computers"|
|Extinct Alien Civilisations|
|"How advertising has become increasingly persuasive and tailored in the age of big data"|