“How Facebook Tried to Make Money Off You.” You’re Worth About $5 a Year

#Advertising

Fri, Dec 21st, 2012 21:00 by capnasty NEWS

With Facebook being under immense pressure by its investors to start making more money, especially with its stock not exactly doing as well as people thought would, the popular social media website has radically shifted it's perspective on how it sees its users: "For better or worse, this will go down as the year that Facebook really put a dollar sign in front of its users."

To put that another way, right now you're worth about $5 a year to Facebook and the company would really like to see that number go up.

For that reason, don't hold your breath for Facebook to stop trying out new ways to make money off you in the new year. Brian Wieser, senior research analyst at Pivotal Research Group, says that some features introduced this year like Sponsored Stories for mobile will likely stick around, while the company continues to test out others to see what works and what doesn't.

"I think you should expect just an ongoing testing and learning from an ad sales perspective about what balances near-term revenue growth with durability," Wieser said. With that in mind, here's a look back at all the ways Facebook tried to make money from you this year, as well as a glimpse at what they might do next year.

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